Brand Vision worksheet

1.      Brand identity

  • a.      Name of the brand: MyAid

  • b.      Brand’s mission statement Provide products and resources to age gracefully & playfully & Joyfully

  • c.      Brand’s visions: Become the brand responsive to the needs of an aging community for physical and mental health

  • d.      Brand’s values: Quality and efficacy

  • e.      Target audience: Senior men and women recovering and living with arthritis

2.      Market analysis

a.      Competitor Analysis: Current focus is eas of use for one type of lid or cap. See addendum A

b.      Market trends: active and growing number of brands serving this market

c.      Customer needs: From r/Thritis the need to grip a container with the non-dominant hand

d.      Strengths weaknesses opportunities, threats: Many jar openers, no products for the less dominant hand except specialized products (AIO) fo one size

3.      First product Identification

a.      Product description: Jar Opener

b.      Target market for the product: people recovering from injury and surgery

c.      Why THIS product: uses leverage not strength

d.      Value proposition: ONE gadget for a multitude of applications

4.      Second product Identification

a.      Product description: Container grip

b.      Target market: same market

c.      Unique features and Benefits: ease of use for less pain opening containers

5.      Third product Identification

a.      Product description: exercise toys that increase flexibility and dexterity while gradually increasing strength:

         i.      Squeeze toys

         ii.      Baoding balls in steel, wood, stone differing sizes and weights

         iii.      Playful and for alone or with others

b.      Target market: Same market

c.      Unique features and Benefits: Tested and approved for efficacy

6.      Fourth product Identification

a.      Product description: Something like Air Tag but could just be instructions on using it

b.      Target market Same Market

c.      Unique features and Benefits: For seniors who can’t find stuff or keep track

6.      Fifth product Identification

  1. Product description: an aid to filling out Medical portals and keeping them up to date

  2. Target market Same Market

  3. Unique features and Benefits: For seniors who can’t find stuff or keep track. Avoid the repetition filling out forms and forgetting stuff. URL keeps portal up to date (changes) in anything.

  4. A single URL keeps things up to date for multiple portals

  5. explore dangers of hacking